Personal Journey
My journey started with a battle against lupus, which led me to explore clean beauty and Ayurveda. Struggling with my skin, I discovered how combining skincare with face yoga could transform not only my life but also others'. This sparked the creation of House of Beauty, where I combined Ayurveda with modern skincare to develop products for sensitive skin. In 2021, I founded the Face Yoga School to teach others and now have over 800+ certified teachers. My mission is to empower people to embrace their natural beauty and wellness, and I’m passionate about helping others glow from the inside out.
Brand Vision
Our vision at House of Beauty is to be the go-to skincare brand for families, offering affordable, luxurious, and effective natural solutions. We aim to provide non-invasive skincare for all ages, promoting wellness and radiant skin through nature’s power, proving that natural methods can deliver lasting results without compromising on luxury or affordability.
Who Are We?
Face Yoga by House of Beauty, founded by Vibhuti Arora, is a holistic wellness brand rooted in the belief that beauty begins with balance, movement, and mindfulness. Blending ancient face yoga techniques with modern skincare science, we help you lift, tone, and sculpt your face naturally — no needles, no filters. Inspired by Vibhuti’s personal journey of healing, the brand has evolved into India’s first Facial Fitness & Wellness Movement, offering transformative facials, wellness therapies, and professional training programs that empower individuals to embrace natural beauty and mindful self-care.
Brand Mission
At House of Beauty, our mission is to empower women to achieve radiant skin from the inside out with effective, natural skincare. We offer non-invasive solutions to persistent issues, proving that nature holds the key to true beauty and effective lasting results.
Begin your Journey at Face Yoga by House of Beauty
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Our Journey
2018
Face Yoga
The beginning of a wellness revolution. Vibhuti Arora started her journey, deeply researching ancient and effective Face Yoga techniques as a natural path to skin health.
2020
Vibhuti Arora launched Face Yoga
The signature protocol was officially launched in 2020. Vibhuti codified her unique, certified Face Yoga methodology, establishing the definitive standard for natural facial sculpting.
2021
Launched Face Yoga Flagship Center
The brand found its physical home in 2021 with the Vasant Vihar center. This exclusive wellness hub became the first destination for clients to experience the full spectrum of HOB's products and rituals.
2024
Pullman Hotel Tie-Up: Spa, Shop, Facials, FY
A major step into luxury was taken in 2024 with the Pullman Hotels partnership. This landmark tie-up integrated HOB's signature spas, products, and Face Yoga facials into premium hospitality worldwide.
2025
Launched 3 Franchised Centers
The vision expanded exponentially in 2025 by launching three franchise centers. This move cemented the brand's position, making Vibhuti Arora's proprietary wellness and beauty protocols accessible to a wider audience.
Awards
